Charlestown, Massachusetts - (Website Hosting Directory) - May 17, 2007 - Custom web search engine firm, Northern Light, has released its newly developed MI Analyst, designed for market intelligence ‘’meaning'’ extraction, to increase speed and improve analysis of market research content.

According to the company, the MI Analyst solution, is the first automated ‘’meaning extraction'’ application designed specifically for market intelligence and market research. By combining best-in-class free-text searching with advanced text analytics, MI Analyst speeds and improves a researcher’s ability to analyze reports from internal and external sources, identifying the strategy issues and suggesting the business implications of the analyzed content.

Paul Robertson, Director of Global Market Research at Unisys Corp. remarks, ‘’MI Analyst is more than a powerful search tool, it’s like another member of our team. The system’s ability to identify key themes in market research reports and draw connections between companies, technologies, and market trends saves our market intelligence team many hours of analysis time and helps us identify developing business strategy issues much earlier than we might have otherwise.'’

MI Analyst endeavors to add value by extracting meaning from search results, mining market research content for relevant competitive intelligence and market trends. For example, MI Analyst highlights threats and opportunities regarding products, market share, pricing, new technologies, marketing partnerships, and corporate strategy. MI Analyst can read all the market intelligence reports and articles a company creates or licenses from third-party sources. The application then can tell the researcher what is in the documents, suggest what business issues they address, and direct the researcher to the documents that are most interesting based on their meaning rather than on their statistically-derived search relevance.

In addition, MI Analyst can discern the tone of content - for example, assessing which market research reports and research analysts reflect a positive sentiment and which ones demonstrate a negative sentiment about a company and its competitors. Such sentiment scoring can be particularly useful in an analyst relations setting where marketing personnel need to monitor and influence analyst coverage. Using entity extraction, MI Analyst also calls out business-critical facets of searched content, including companies, venture funded companies, technologies, markets, job titles, business issues, government agencies, identified phrases, and market research vendors.

C. David Seuss, CEO of Northern Light remarked, ‘’At Northern Light, we are defining the future for the automated analysis and discovery of business meaning from large stores of market intelligence content. Search engines must evolve to have in-depth understanding of the searched material, what we call meaning extraction.'’

MI Analyst is available immediately from Northern Light as an added-value option for SinglePoint enterprise market research portals. SinglePoint is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. Offered in a secure, hosted, user self-service portal environment, SinglePoint is customized to the precise market research and competitive intelligence purposes of each of Northern Light’s enterprise clients. Unlimited enterprise-wide access to MI Analyst starts at $48,000 annually. There is also a one-time set-up fee starting at $36,000 for customization of the solution to a client’s requirements.

Northern Light provides custom enterprise, industry, and web search engines for enterprises and individuals. Established in 1996, its products include the Northern Light Enterprise Search Engine, the Northern Light Business Research Engine featuring Market Intelligence Centers, SinglePoint Market Research Portals, as well as search application professional services including both development, and hosting for custom search engines. Northern Light has built and installed over 200 custom enterprise search and market intelligence applications and research portals for organizations, and provides business research content solutions to over a hundred thousand employees of our enterprise customers. All products use Northern Light’s patented, proprietary clustering engine, classification engine, and subject taxonomy. Northern Light’s clients include one or more of the top five companies in each major technology sector of the Fortune 1000. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a privately-held, self-funded company with more than 50 employees.

To learn more about Northern Light products and services, please visit: www.northernlight.com.

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