AOL Acquires Mobile Advertising Firm
Dulles, Virginia - (Website Hosting Directory) - May 16, 2007 - AOL has announced that it will expand Advertising.com’s Mobile Services, with its acquisition of Third Screen Media, and its mobile advertising and ad-serving management platform. Third Screen Media will operate as a wholly-owned subsidiary of AOL’s Advertising.com division.
Randy Falco, Chairman and CEO of AOL explained, ‘’AOL is one of only four at-scale advertising businesses on the Internet, and the acquisition of Third Screen Media gives us a very strong position in the fast-growing mobile space. It also lets us offer advertisers a more complete set of solutions, from display advertising to search and now a superior set of mobile solutions.'’
Third Screen Media will continue to be headquartered in Boston. Financial terms of the deal were not disclosed. Third Screen Media connects advertisers, publishers and mobile phone carriers on a common platform, allowing ads to be managed and delivered via WAP, downloadable applications, SMS, MMS and mobile video. Dozens of leading brand advertisers, more than a hundred mobile Web publishers, and major wireless carriers participate in the Third Screen Media network.
Lynda Clarizio, President of Advertising.com added, ‘’Advertising.com has always set itself apart through our award-winning technologies, our industry-leading display advertising network and our comprehensive suite of solutions. Third Screen Media is the perfect complement to these core differentiators, offering the same unique advantages in the mobile marketplace. From display advertising to video advertising to mobile advertising, this acquisition firmly positions Advertising.com as the one-stop shop for online advertisers and publishers.'’
The acquisition comes as the mobile advertising industry is growing exponentially. In the U.S., mobile advertising is expected to grow from $421 million in 2006 to $4.7 billion by 2011, while globally the market is expected to increase to $11.3 billion by the same year, according to eMarketer.
Thomas Burgess, Founder and Chief Executive Officer of Third Screen Media added, ‘’This acquisition brings together two pioneers in the interactive advertising space. Advertising.com has long been the advertising network to watch, and Third Screen Media broke new ground in the mobile advertising space with our pioneering technology and industry-leading mobile network. Together, we can now offer advertisers and publishers a comprehensive suite of interactive advertising solutions for every type of device, platform and program.'’
Other recent corporate acquisitions by AOL include Relegence Corporation in November 2006; Userplane in August 2006; Lightningcast, Inc. in May 2006; Truveo, Inc. in December 2005; Weblogs, Inc. in October 2005; and Xdrive, Inc. and Wildseed, Ltd. in August 2005. AOL acquired Advertising.com in June 2004.
Advertising.com, a wholly owned subsidiary of AOL LLC, is a global online advertising services company. The company offers a fully integrated suite of online advertising solutions, including display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions are powered by Advertising.com’s award-winning optimization technology and industry-leading third-party display advertising network, which reaches more unique visitors each month than any other online property.
Third Screen Media is a software and services company dedicated to enabling advertising on mobile devices. Its MADX product suite endeavors to link advertisers, publishers and carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI. The company’s TSM Network is one of North America’s largest and most respected single source of mobile advertising inventory, offering content, targeted demographics and reach. Customers and partners, including many of the world’s largest advertising agencies, utilize Third Screen Media’s products and services to manage and optimize mobile advertising campaigns.
AOL and its subsidiaries operate a network of web brands and the largest Internet access subscription service in the United States. Web brands include the AOL.com website, AIM, MapQuest and Netscape. AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL LLC is a majority-owned subsidiary of Time Warner Inc. and is based in Dulles, Virginia.
To learn more about Third Screen Media, please visit: www.thirdscreenmedia.com.
For more information about AOL, please visit: www.aol.com.
