Minneapolis, Minnesota - (Website Hosting Directory) - May 10, 2007 - Global e-commerce and web hosting outsourcing provider, Digital River subsidiary, BlueHornet Networks, has added two new features to its SureSend E-Mail Deliverability Enhancement Platform, to enable online marketers to optimize HTML e-mail appearance and usability.

The first component enhances the HTML Design Consultant and Message Rendering Report. The e-mail design tests help online marketers and graphic designers identify and correct HTML coding issues that could affect how e-mail images display and function in widely used e-mail programs. The SureSend HTML Design Consultant checks HTML e-mail templates for potential coding problems and best practice compliance. Test results then provide information on ‘’how-to-fix'’ identified issues.

The SureSend Message Rendering Report shows online marketers how their HTML appears in 15 leading desktop- and web-based e-mail programs, such as Microsoft Office Outlook 2007, Microsoft Hotmail and Google’s Gmail webmail services. It shows how an e-mail displays when images are turned off as well as its placement in the viewing area of the screen. Marketers can use this information to ensure that key components of their e-mail message appear in optimal viewing space for recipients.

Chuck Davis, Vice President of Digital River’s BlueHornet business unit explained, ‘’HTML rendering standards change frequently and vary depending on the e-mail program that recipients use, which can pose challenges for many online marketers. By using our two new SureSend features as an integrated part of our BlueHornet eMarketing Suite, users now can easily optimize their e-mail HTML, which can help reduce costs, save time and ultimately increase the revenue generated from e-mail campaigns. These new tools also help reduce the time needed for accurate message creation and testing by more than half.'’

BlueHornet’s SureSend platform is designed to help online marketers improve e-mail inbox deliverability rates and achieve improved results from e-mail campaigns. SureSend combines integrated tools with expert consultation to keep marketers informed about the rapidly changing criteria ISPs and other industry providers use to determine which messages get delivered, filtered or blocked.

BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution.

Founded in 1994, Digital River, Inc., focuses on e-commerce outsourcing, building and managing online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan.

For more information about the SureSend e-mail deliverability enhancement platform, please visit: www.bluehornet.com/suresend.

For more information about Blue Hornet, please visit: www.bluehornet.com.

To learn more about Digital River, please visit: www.digitalriver.com.