AT&T Offers 2007 Masters Golf Coverage
San Antonio, Texas - (Website Hosting Directory) - March 29, 2007 - Web host, Internet services and ISP company, AT and T Inc., has launched its first major content initiative across the wireless device, TV and the PC, for coverage of the 2007 Masters Tournament, under agreement with the Masters, providing access to previews, daily highlights, live tournament and practice range coverage.
In addition, coverage will include player interviews, live updates, links to real-time scoreboards, and other information. Masters coverage will be available through AT and T blue room (http://www.attblueroom.com), AT and T U-verse TV, AT and T Homezone service, AT and T U-verse OnTheGo, AT and T Broadband TV, and Cingular, now AT and T, wireless service. Live video, including Masters Extra and Amen Corner Live, real-time scoring and additional information is also available on the Masters official Web site, masters.org.
AT and T offers customers a wide variety of content through a portfolio of advanced video, broadband and wireless services, bringing customers more of the entertainment they enjoy and strengthening programmers’ and advertisers’ connections with new and loyal audiences.
Dan York, head of content and programming at AT and T Entertainment Services remarked, “By extending the excitement of the 2007 Masters Tournament across the three screens, AT and T is giving golf fans more ways to enjoy one of the greatest traditions in all of sports. As audiences look to get content on the range of digital devices, three-screen entertainment is the future. The Masters recognizes that successful programming translates to all three screens, which AT and T can deliver to consumers, programmers and advertisers.”
Beginning Masters Week (April 2 - 8, 2007), AT and T customers will be able to view the following Masters content: — Masters TV. Daily tournament previews and recaps will be available on AT and T blue room; via Cingular, now AT and T, wireless service; through AT and T U-verse TV and AT and T Homezone video-on-demand (VOD) services; and as a streaming channel on AT and T U-verse OnTheGo and AT and T Broadband TV. — Player Interviews. AT and T blue room, AT and T wireless phones, U-verse OnTheGo and Broadband TV will feature multiple player interviews each day. Full-length interviews will also be available on demand through U-verse TV and Homezone. — Masters Extra. Live bonus coverage will be available on AT and T blue room during the competitive rounds, with nearly an hour of play-by-play action before cable and network broadcast coverage begins. — Amen Corner Live. Live Tournament coverage from “Amen Corner” - the 11th, 12th, and 13th holes - will be available on AT and T blue room during the competitive rounds. — Par 3 Interviews. A live feed of player interviews after their completion of the Par 3 Contest on April 4 will be available on AT and T blue room. — Masters Practice Range Live. AT and T blue room will include a live daily video feed of the practice driving range. — Outdoor Green Jacket Ceremony. The outdoor Green Jacket presentation ceremony will be available live on AT and T blue room, via U-verse TV and Homezone VOD services, and on U-verse OnTheGo and Broadband TV. — Masters Scoreboard. AT and T blue room will have exclusive direct links to the Masters live leader board. — Interactive Features. Viewers can also participate in polls, trivia and customized alerts via AT and T blue room and AT and T wireless phones. — Masters Moments. Customers can view archived footage of memorable moments from past Masters tournaments on AT and T blue room, via AT and T wireless phones, through U-verse TV and Homezone VOD services and on U- verse OnTheGo and Broadband TV.
Masters programming will be available to AT and T customers at no additional charge (service and wireless-data-plan subscriptions may apply), and select content will be available for 60 days following the conclusion of the tournament. Customers can visit http://www.attblueroom.com/sports to access available coverage.
AT and T Entertainment Services is a new division within AT and T that is focused on delivering innovative and unique entertainment services and multiplatform advertising opportunities across the three screens. The AT and T Entertainment Services group represents the intersection of the company’s vision to be the premier communications and entertainment provider. As today’s media environment continues to evolve, AT and T combines its technology expertise and capabilities for a head start in delivering next-generation three-screen services, content and advertising.
AT and T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT and T brand, AT and T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed Internet, local and long distance voice, and directory publishing and advertising services. AT and T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 55.8 million wireless customers.
To learn more about the Masters golf coverage, please visit: www.attblueroom.com.
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