Worcester, Massachusetts - (Website Hosting Directory) - January 5, 2006 - Celebrity web hosting and services provider, Paid, Inc., has been selected by legendary songstress, Patti LaBelle, to manage her fan club online merchandising and authentication of memorabilia, as well as coordinate VIP ticket packages for year round performances.

The contract commences immediately. Paid is coordinating with Ms. LaBelle to launch the first fan club VIP ticket package sales for events scheduled to occur in the first quarter of 2007. Ms. LaBelle remarked, ”I owe so much to my fans, whether they are brand new or have followed me throughout my career. I’m looking forward to having Paid celebrity services invigorate and expand my fan club, Patti’s Butterflies, and develop ticket packages that will enable my fans to interact with me and each other in new ways. Paid’s customer service and expertise in online merchandising and authentication will help enhance fan satisfaction while ensuring the authenticity of all items that carry the Patti LaBelle name.”

Ms. LaBelle recently released her long-awaited CD “The Gospel According to Patti LaBelle,” which includes musical collaborations with numerous friends, such as Mary Mary, Yolanda Adams, CeCe Winans, Soul Seekers, Jay Moss, Tye Tribbett and Wynonna Judd and is currently # 1 on Billboard’s Top Gospel Albums chart.

Widely regarded as one of the greatest vocalists of all-time, Patti LaBelle continues to captivate the music world after five decades with her indelible talent and unforgettable four-octave range. Ms. LaBelle has chalked up a string of successes including two Grammy Awards, two American Music Awards, gold and platinum albums, multiple chart topping hits with the Bluebelles, LaBelle and as a solo artist; four bestselling books - Don’t Block the Blessings: Revelations of a Lifetime, Patti LaBelle’s Lite Cuisine, LaBelle Cuisine and Patti’s Pearls; and, her own television shows, “Out All Night,” and her current lifestyle show, “Living It Up With Patti LaBelle,” on the TV One Network and countless other accolades and awards.

Always eager to try something new, she recently ventured into fashion with Patti LaBelle Clothing, available on HSN and at HSN.com. Ms. LaBelle graces the cover of Essence magazine’s January 2007 issue for its “Look Beautiful” cover story and she appeared on the big screen in “Idlewild,” which opened in theaters nationwide September 5. She continues to perform in venues nationwide and on major television shows and specials year round.

Kristen Kuliga, Paid VP of celebrity services added, ”Patti Labelle is an amazing and prolific artist in so many areas and has fans across multiple generations since her music has a timeless quality that makes it relevant to fans yesterday, today and tomorrow. Her musical styles ranging from girl-group pop to space-age funk to heavenly ballads have attracted a broad fan base that provides us with opportunities to be extremely creative and innovative. We’re looking forward to partnering with Ms. LaBelle to engage her fans via the fan club, create and grow a line of Patti LaBelle Authentic fan club merchandise, and deliver the experience of a lifetime to her fans.”

Paid celebrity services will revamp and manage Ms. LaBelle’s fan club web site, www.PattisButterflies.com. It is linked to her official Web site, www.PattiLaBelle.com, which will continue to be managed by MegaStarMedia.com. The fan club will reopen for membership under Paid celebrity services’ management on Wednesday, December 20, 2006.

Patti’s Butterflies will have two fan club membership levels. The free online Patti’s Butterflies membership includes:

• Updates and email news about Patti and her performances;
• Access to message boards, chat room and members-only content such as photos & video;
• Access to contests, free prizes, etc.; and
• 10% off at the fan club store.

The Monarch Level for $39.95 includes all components of Butterflies membership plus:

• Access to purchase VIP fan club ticket packages;
• e-birthday card;
• Surprise birthday gift;
• Exclusive Patti LaBelle 8×10 photo;
• “Butterfly” pin;
• “Butterfly” t-shirt; and
• Membership card.

  For a limited time, the new website will offer a chance for one lucky grand prize winner to receive a live phone call from Patti herself plus Patti’s autographed photo. Ten more fans will win autographed photos of Patti – no purchase necessary.

Paid, Inc.’s celebrity services provides famous people with official web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages, and web site content. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. Using proprietary patent-pending technology, Paid’s patent-pending AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting.

To learn more about the new webite, please visit: www.pattisbutterflies.com.

For more information about Paid, please visit: www.paid.com.