Digital River Upgrades SMB Licensing
Minneapolis, Minnesota – (Website Hosting Directory) – October 3, 2006 – Global web hosting and e-commerce outsourcing provider, Digital River, has reported that it has expanded its online volume licensing solution, designed for software publishers targeting the small and medium-sized business (SMB) marketplace.
The solution was developed to enable publishers to quickly and more effectively sell multiple software licenses online either directly to their SMB customers or indirectly through online retailers and value-added resellers (VARs). The enhanced solution also offers a full suite of global e-marketing capabilities to help the publishers, online retailers and VARs build brand awareness in the SMB space.
Joel Ronning, CEO of Digital River remarked, ”We are in a unique position to draw upon an established set of e-commerce assets – including our global platform, digital download capabilities, e-marketing expertise and channel relationships – to create a natural online extension for publishers, retailers and VARs into the SMB market. By leveraging this new solution, we intend to create marketing relationships between publishers, retailers and VARs interested in selling volume licenses in the SMB space, while offering small and mid-sized companies immediate online access to business-critical software.”
For software publishers targeting the SMB market, Digital River endeavors to build and manage online volume license stores, while offering retailers and VARs direct access to an online catalog of volume license software from multiple publishers. Through its new volume license solution, Digital River offers retailers, VARs and other companies targeting the SMB software buyer not only volume discounts, but also immediate downloads of software titles and license keys.
Digital River believes that one of the distinguishing features of Digital River’s enhanced volume licensing solution is its broad suite of e-marketing services. The global e-marketing capabilities that are available through this solution include targeted online advertising, affiliate marketing, deferred payments, and e-mail and co-op marketing programs.
Jim Wehmann, Vice President of Global Strategic Marketing at Digital River added, ”The e-marketing programs that are part of our volume licensing solution are focused on helping companies create brand awareness and equity as they expand globally in the SMB market. We’ve been extremely successful in helping publishers penetrate the business-to-consumer market. Now we are looking to capitalize on growing demand in the SMB business-to-business market.”
Founded in 1994, Digital River, Inc., focuses on e-commerce outsourcing, building and managing online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan.
To learn more, please visit: www.digitalriver.com.