Time for a Godaddy Redesign?

Godaddy.com needs a redesign, some say. My personal pet peeve in my navigations through Godaddy is the feeling that I may have stumbled into another type of site, that is a niche of ill repute other than web hosting. Attractive women posing with “no thanks” at the bottom of page in small print. I’ll stop here.
Anyway, if you have used Godaddy domain registration service or hosting products, you may have noticed the difficulty in to the final destination in checkout process. I’ve noticed some problems too. Here’s a pretty detailed criticism of GoDaddy’s 16-step checkout process which may be “brainless marketing at its finest.” A great article on the sheer stupidity of the GoDaddy checkout process. They truly are the 16 gates of hell. The author asks, “Why would a company do this to its customers?”
What is your impression of the current Godaddy.com site design?

