Is Yahoo Selling Search Results?
According to a thread in SEO Refugee SEO Forum and a post at SEO-Scoop, Yahoo appears to be including pay-per-click ads in organic search listings. To the casual observer, the ads are indistinguishable from regular listings leading some to question whether Yahoo! is selling rankings in their search engine result pages (SERPs) as well.
Looking at the actual search result from a search from a Yahoo Search for “ontario massage therapy” in the number 9 spot today, it does appear the title tag is different and there is no cache.
One digg.com user comments: “Wow…. is it the year 2000 again?”